Social Media Marketing & Strategy
Everything Social Media.
Social media should be doing something for your business. We work out which activities actually matter for your brand, build the strategy around them and keep the work running consistently.
Successful social media is not about doing everything. It is about identifying what truly matters, executing it consistently, measuring performance and continuously improving.
Core Partnership
Bring us in as your social media arm.
Core Partnership is an ongoing relationship. We learn the business, work alongside your team and take responsibility for the social media side — strategy, content, community and reporting, handled properly.
You don’t need everything at once. You need the right combination.
- 01
Your Business
- 02
Our Strategy
- 03
The Right Combination
- 04
Execution
- 05
Growth
What We Do
What Core actually does for brands.
Eight areas of work. We combine the ones your business needs right now.
Brand Presence
How the brand looks, reads and holds together across every profile.
Strategy
Where to focus, what to say and why it matters right now.
Content
Planned, written and designed content that goes out consistently.
Production
Original photography and video shot around the brand.
Community
The day-to-day conversations that turn an audience into a community.
Performance
Reporting that shows what worked and what to change next.
Advertising
Paid campaigns built, targeted and managed with intent.
Consulting
Direct access to our thinking, plus training for your own team.
The Core Framework
A methodology, not a checklist.
Four stages that take a brand from understanding to sustained improvement.
Clarify
We start with the business — the goals, the audience, the brand and what social media is currently doing for it.
- Business Discovery
- Audience Understanding
- Social Media Audit
- Goal Setting
- Opportunity Identification
Organize
We turn that understanding into a strategy and the systems needed to run it consistently.
- Social Media Strategy
- Content Strategy
- Brand Identity Development
- Content Planning
- Content Calendar
Rollout
Strategy moves into action. We take the plan, the content direction and the priorities and put them to work week after week.
- Content Creation
- Content Publishing
- Community Management
- Audience Engagement
- Brand Consistency
Elevate
We review what happened, report on it honestly and adjust the work based on what we learn.
- Analytics
- Performance Reporting
- Strategy Optimization
- Continuous Improvement
- Growth Recommendations
How We Work
Five steps, repeated with discipline.
Discover
We learn the business, the audience and where social media currently sits.
Identify
We agree on the activities with the most to gain right now.
Build
We develop the strategy, content and creative direction around those priorities.
Execute
We run the work consistently, week after week.
Improve
We review performance and adjust the plan.
Portfolio
A look at the work.
Projects across all eight areas. Visuals and details are being added as work is published.
Why Core
A partner, not a supplier.
Core reflects a simple idea: every brand has a set of social media activities that matter more than the rest. We help you find them, run them properly and improve them over time.
We work with individuals, brands, businesses and organizations who want their social media to do real work rather than simply exist.
Start here
Let’s build what matters.
Tell us where your brand is, where you want to go and what you’re trying to achieve. We’ll help identify where Core can make the greatest impact.