Ongoing
Core Partnership
Core becomes your social media arm. We sit inside the business, work with your team and run the strategy, content, community and reporting month to month.
What We Do
Eight areas of work, combined around your business.
This is the full picture of what Core handles. Most brands start with a few of these. We help you decide which ones matter now and which can wait.
01
Brand Presence
How the brand looks, reads and holds together across every profile.
- Brand Identity Development
- Social Media Branding
- Profile Setup
- Profile Optimization
02
Strategy
Where to focus, what to say and why it matters right now.
- Social Media Audit
- Social Media Strategy
- Market Research
- Competitor Analysis
- Content Strategy
03
Content
Planned, written and designed content that goes out consistently.
- Content Planning
- Content Calendar
- Content Creation
- Copywriting
- Caption Writing
- Graphic Design
- Video Editing
- Content Repurposing
04
Production
Original photography and video shot around the brand.
- Brand Photography
- Product Photography
- Event Photography & Videography
- Brand Videography
- Product Videography
- Brand Story Videos
- Short-form Video Production (Reels & Shorts)
05
Community
The day-to-day conversations that turn an audience into a community.
- Community Management
- Audience Engagement
- Comment Management
- Direct Message (DM) Management
06
Performance
Reporting that shows what worked and what to change next.
- Social Media Analytics
- Performance Reporting
- Strategy Optimization
- Monthly Performance Review
07
Advertising
Paid campaigns built, targeted and managed with intent.
- Social Media Advertising
- Meta Ads Management
- Campaign Setup / Management
- Campaign Optimization
- Audience Targeting
- A/B Testing
- Ad Performance Reporting
08
Consulting
Direct access to our thinking, plus training for your own team.
- Social Media Consultation
- Strategy Sessions
- Brand Reviews
- Social Media Account Reviews
- Team Training
- Workshops
- Mentorship Program
Two ways to work with Core
An ongoing partnership, or a specific piece of work.
You don't need everything at once. You need the right combination.
Project based
Core Buffet
Pick the specific support you need — one service or several — and we scope and quote around it.
The Core Framework
A methodology, not a checklist.
Four stages that take a brand from understanding to sustained improvement.
CClarify
Clarify
We start with the business — the goals, the audience, the brand and what social media is currently doing for it.
- Business Discovery
- Audience Understanding
- Social Media Audit
- Goal Setting
- Opportunity Identification
OOrganize
Organize
We turn that understanding into a strategy and the systems needed to run it consistently.
- Social Media Strategy
- Content Strategy
- Brand Identity Development
- Content Planning
- Content Calendar
RRollout
Rollout
Strategy moves into action. We take the plan, the content direction and the priorities and put them to work week after week.
- Content Creation
- Content Publishing
- Community Management
- Audience Engagement
- Brand Consistency
EElevate
Elevate
We review what happened, report on it honestly and adjust the work based on what we learn.
- Analytics
- Performance Reporting
- Strategy Optimization
- Continuous Improvement
- Growth Recommendations
How We Work
Five steps, repeated with discipline.
01
Discover
We learn the business, the audience and where social media currently sits.
02
Identify
We agree on the activities with the most to gain right now.
03
Build
We develop the strategy, content and creative direction around those priorities.
04
Execute
We run the work consistently, week after week.
05
Improve
We review performance and adjust the plan.
Start here
Let’s build what matters.
Tell us where your brand is, where you want to go and what you’re trying to achieve. We’ll help identify where Core can make the greatest impact.